“With luxury fabrics as a starting point, my designs instinctively blend understated elegance with effortless glamour, resulting in timeless outfits for discerning women.”

Sassi Holford Signature Sassi Holford Signature

London Store

82 Fulham Road, South Kensington,
London, SW3 6HR

Make an appointment to try on the finest British bridal couture at Sassi's London flagship store. Discover her latest collection along with exclusive gowns, ready-to-wear and occasion wear. One of our expert bridal stylist will help you find your perfect outfit.

WHO IS SASSI HOLFORD

Sassi Holford is an award-winning British fashion designer who has been creating bridal gowns, couture dresses and timeless evening wear for over 40 years. She aims to produce effortlessly elegant pieces that champion craftsmanship and are considerate of the environment. Every garment is handmade in England by Sassi and her incredible team of talented artisans. Find out more about the story behind the brand or read about our sustainability ethos.

Her iconic designs are renowned for their superior cut and fit, which have attracted many celebrity clients. This list includes Autumn Phillips’, who chose a Sassi Holford design for her royal wedding, Dame Helen Mirren, Shirley Ballas & Marisha Wallace. Sassi’s also responsible for some of Holly Willoughby’s most memorable Dancing On Ice dresses. View our As Seen On gallery and magazine for more.

Sassi Holford’s much anticipated 2022 Bridal Collection, Love Conquers All, launched in October 2021. A beautiful collision of the best of the 80’s with a Victoriana twist. Peppered with Sassi’s signature style and dedication to detail; it is a striking combination of textures, high necks, long sleeves, and the reinvention of lace. Explore the 2022 Love Conquers All collection, find your nearest stockist or book an appointment at our London or Taunton boutique.