“With luxury fabrics as a starting point, my designs instinctively blend understated elegance with effortless glamour, resulting in timeless outfits for discerning women.”

Sassi Holford Signature Sassi Holford Signature

New Arrivals

London Store

82 Fulham Road, South Kensington,
London, SW3 6HR

We are excited that our London flagship store has re-opened. Make an appointment to indulge yourself in the Sassi experience with her luxurious collections of wedding dresses and occasion wear or, to whet your appetite, book a virtual appointment with one of our lovely stylists.

WHO IS SASSI HOLFORD

Sassi Holford is an award-winning British fashion designer who has been creating bridal gowns, couture dresses and timeless evening wear for over 38 years. She aims to produce effortlessly elegant designer pieces that champion craftsmanship and don’t cost the earth. Every garment is handmade in England by Sassi and her incredible team of talented artisans. Find out more about the story behind the brand.

Her iconic designs are renowned for their superior cut and fit, which have attracted many celebrity clients. This list includes Autumn Phillips’, who chose a Sassi Holford design for her royal wedding. Sassi’s also responsible for some of Holly Willoughby’s most memorable Dancing On Ice dresses. View our As Seen On gallery and magazine for more.

Sassi Holford’s much anticipated 2021 Bridal Collection, Asteria, launched in September 2020. A showcase of inspiring designs that flatter the female form in the most sublime way. Sassi has combined her signature cut and fit with exquisite detailing and confident silhouettes. Explore the 2021 Asteria Collection, find your nearest stockist or book an appointment at our London boutique.