Why now is the time to buy British

Do you know where your wardrobe comes from? Can you name where your clothes have been made? We have discussed capsule wardrobes and slow fashion but this time we are looking at where your wardrobe comes from and why now is the time to support British designers and businesses.


Production of fashion and bridal garments happens across the globe. China is the largest producer and exporter of textile product with Bangladesh, India and Vietnam following closely behind. We have previously shared the impact fast fashion can have on the planet and how you can shop sustainably but now we are looking at what we can do closer to home. With the huge impact COVID-19 has put on the economy, we are already seeing a renewed determination to support those businesses on our doorstep and invest in British brands.


Britain is home to a wealth of incredible independent businesses and manufacturers. However, the impact of the pandemic has been felt by everyone with fashion being one of the hardest hit industries. We have seen businesses adapt their model to ensure they can keep trading; restaurants pivoting to a takeaway only model, face mask manufacturing, gyms streaming their classes online and London Fashion Week going digital.

It is not just businesses that have made changes, but consumer shopping habits have too. In a recent survey, it was found that 32 million people, almost half of the UK’s population, have been supporting their local and small businesses online since lockdown in March.  Instagram has seen huge growth of the terms #shoplocal and #supportsmallbusiness with a combined usage of 53.2 million

Brits are going to continue to do their bit for their local businesses with 62% surveyed planning to stay loyal to their local businesses with 44% saying their habits have changed for good and they will shop local going forward.

Sassi Holford

With that in mind, we have curated a list of some of Sassi’s favourite:

Sophie James Candles – We have worked with Sophie to produce our very own Sassi Holford signature scent candle, Rose Oud.

Sheppy’s CiderSassi is a frequent visitor to the delicatessen and restaurant which she looks forward to visiting very soon!

Wicked Wolf GinA Sassi family favourite!

Heartbreak Hotel Coffee – With beautiful beach views, donuts & coffee don’t get much better!

Sassi Holford Atelier Behind the Scenes


At Sassi Holford, we continually strive to improve our sustainable and ethical credentials. We prefer to make our bridal gowns to order, ready-to-wear collections are made in limited numbers and all our packaging is environmentally friendly.

We are passionate advocates for British manufacturing supporting our industry and local community which is why all our garments are Made in England by some of the most talented artisans and designed at our Somerset atelier.


Sassi Holford Fabric Roles


At Sassi Holford, we aim to recycle and reuse the bi-products of all our garments. We have put in place initiatives that support local businesses, fashion colleges and charities.

We send the highest quality silk to Inner Wheel who have been making comfort cushions for breast cancer patients. We are also proud to have worked with Brides Do Good for several few years who invest in charity projects for each dress that they sell.

Sassi Holford Seamstress at Somerset Atelier


We are proud to say that fabric off cuts over 1m are sent to our local fashion college to be used by fashion students for their work.
We also offer all fabric carboard tubes and small fabric offcuts to local primary schools to be used for arts and crafts.

Whilst we are mindful of the ongoing global pandemic, we can all make small changes to keep our local businesses alive whether that is in store or online. Why not try your local green grocer, choosing a small independent business or buying from those made on your doorstep.

Explore our fashion collection for pieces that have been made with love and sustainable materials
Make sure to subscribe to our emails for inspiring content and our latest collections.

All survey data is from Post-Lockdown Plans commissioned by Paymentsense.

You may also like

A note from Sassi - Covid-19 Read the Article

A note from Sassi

To all our lovely brides, As you may know, our London and Taunton bridal boutiques are temporarily closed for the foreseeable future. At this point in time, it’s crucial ...
Why fashion needs to slow down | Sassi Holford Sustainable Designer Brand Read the Article

Why fashion needs to slow down

Could you write down every piece of clothing you own right now? Better yet can you remember the last time you wore each item? We’ve discussed staples and capsule ...
Read the Article

Sassi’s 2020 Bridal Forecast

In a world that can often feel dark and gloomy, art is a welcome light that can pierce through the cracks. For Sassi, designing wedding dresses is a relieving and ...
Sassi Holford Hello Magazine Read the Article

A dress fit for a princess

Sassi and eight other talented couturiers from around the world were commissioned to design Markle’s wedding dress by Hello Magazine, who then shared them with their readers in an ...