When it comes to finding a dress for the races, understanding the strict dress codes and traditions can be daunting. For Ladies Day to Royal Ascot, it’s tempting to choose an outfit that conforms to tradition but doesn’t reflect your personal style, only to never wear it again. Sassi Holford’s designs prioritise longevity, focusing on elements that are true to Sassi’s timeless style and don’t run the risk of only being worn once.
The Sassi Holford spring summer 2024 collection focuses on shades of sky blue and butter yellow; the spring colours for 2024. A perfect colour palette paired with knee length, midi length and ankle length dresses for race day. While it can be tempting to stay traditional for the 2024 British social calendar, this collection offers the perfect balance of modern and classic with bold floral prints, luxury fabrics, and tailored silhouettes.
We’ve selected Royal Ascot approved dresses, that won’t risk you breaking the rules of strapless which prohibit off-the-shoulder and shorter than knee-length dresses.
As anticipated with our famous British race days, it’s always good to be prepared for the typical British weather. Discover our jackets and coats here.
As the British summer unfolds, so does the illustrious social calendar, brimming with events that epitomise elegance and tradition. Styling your perfect summer event looks can be challenging, whether that ...
A Step-by-Step Guide To A Bespoke Mother-Of-The-Bride Dress
Our womenswear store offers an exclusive setting for stylish women seeking a unique shopping experience in London. Our luxury store offers womenswear, eveningwear and mother-of-the-bride outfits. As well as timeless ...
Sassi Holford is thrilled to announce the launch of her highly anticipated spring summer collection, a seamless blend of timeless sophistication and contemporary flair. Designed for the modern woman who ...
What a night! On Thursday 23rd November 2023 we celebrated the opening of our first Womenswear store in Brompton Cross, London. Sassi and the team were joined by journalists, stylists and ...
Our team of expert stylists are here to help you find your perfect wedding look. We welcome our brides to bring up to three guests with them to their appointment. If you wish to bring a larger party, please contact the store beforehand. We charge a fee of £45 for all first appointments. You can reschedule your appointment up to 72 hours before, but if you wish to cancel your booking fee will be used as an administration charge. If you have any questions or need to amend your appointment, please contact us on london@sassiholford.com.
