Sassi Holford celebrates 45 years of British design and craftsmanship with the launch of its 2027 Bridal Collection, Devotion.
Devotion takes its name from the principles that have guided the house for more than four decades: devotion to craft, to the women it designs for and to creating gowns that allow every bride to be the most beautiful version of herself.
The collection embraces timeless silhouettes, from traditional full A-line gowns brought into the present through refined proportions and thoughtful detailing to slimmer, more ornate designs that feel feminine, modern and effortless.
Sassi Holford, Founder and Creative Director said: “Devotion reflects everything I have always believed bridal design should be: deeply personal, beautifully made and centred on the woman wearing it. After 45 years, it remains an extraordinary privilege to create gowns for such important moments in women’s lives. Above all, I want every bride to feel beautiful, confident and completely herself.”
Drawing upon Sassi Holford’s 45 years of designing for brides, elements of the house’s heritage appear throughout, each reinterpreted for the modern woman. A collection of distinctive accessories offers brides the freedom to personalise their look and express their individual style.
The campaign was photographed at Benham Park, where the scale and beauty of the historic house, its remarkable interiors and sweeping grounds provide an elegant setting for the collection. Its sense of grandeur is balanced by softness and intimacy, reflecting the confidence and femininity of the designs.
Every Sassi Holford gown is handcrafted in Somerset using exceptional fabrics, precision tailoring and artisanal techniques. This commitment to British making and couture-level construction remains at the heart of the house, ensuring every design is created with the same care and devotion that have defined Sassi Holford for 45 years.
